Ask Jay: The Role of PR in Your Start Up

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Uploaded by on Oct 6, 2011

Successful entrepreneur and CEO, Jay Adelson, demystifies the start-up process by providing advice, tips, and answering questions. Today he discusses what the role of public relations is in a new company, how to use it, how to do it yourself, and when you even need it.

Have a question about launching a business that you want answered? Comment or add a video response!

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askjay@revision3.com

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ABOUT ASK JAY:
Entrepreneur, CEO, and business owner Jay Adelson (Equinix, Digg, Revision3, SimpleGeo) demystifies the start-up process by providing advice, tips, and answering questions. Submit questions to learn how to turn any business idea into reality and maybe even change the world

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  • Jay Adelson is providing needed info, in this clip, for many. This information helps those that are independents of many industries. This also helps people reexamine the use of PR resource at the proper time in their business cycle. I likkie:)

  • Jay, Your position on not hiring a PR professional may have some merit if the startup is small and local, but for companies looking to establish a national or online brand reputation, or attempting to influence sophisticated target audiences, a Do-It-Yourself PR approach can incur long-term damage with customers, prospects and the media. First impressions are lasting impressions.

  • Seriously unhelpful until the last 20ish seconds.

  • 7:49 thumbs up!

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