How Not to Compete on Price - Product Differentiation Online

http://www.ClickMillionaires.com - Don't compete on price alone. Don't give away info only to drive your customers to competitors who offer lower prices. Price guarantees, free shipping, and product bundles can be helpful differentiators. But better to increase customer retention and loyalty (and avoid price competition) are premiums, freemiums, contests, ebooks, mp3s, or other low cost giveaways that increase the perceived value of your products online. This short video will help you brainstorm some unique value-added promotions to increase your customer conversions and profit margins.

Category:

Science & Technology

Tags:

• pricing
• differentation
• competition
• freemium
• ebooks
• incentives
• customer loyalty