Youth Beyond Blue - 1

Depression, anxiety and the related illnesses are difficult subjects, especially when the communications campaign is aimed at improving the awareness and understanding of them by young people (12--25 years old).

As an added challenge, this campaign was primarily aimed at prompting people not directly affected to use Youthbeyondblue to help support their friends struggling with depression and anxiety.

The response was immediate, with 7,000 downloads from the Youthbeyondblue website in the first 21 days after the commercials went to air.

Category:

Education

Tags:

• advert
• beyond blue
• youth beyond blue
• frontier advertising
• frontier
• depression
• anxiety