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Electric Cars: A Dual Plan for Recharged Driving

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Uploaded by on Aug 27, 2009

Complete video at: http://fora.tv/2009/07/22/The_Electric_Horizon_Shai_Agassi

Better Place CEO Shai Agassi discusses his ideas for mass public adoption of electric cars. Agassi's plan calls for charging outlets at parking spots for city driving, and battery switching stations for traveling extended distances.

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Shai Agassi deliveres the 2009 Alfred Deakin Eco-Innovation Lecture, outlining how through smart business, improving technology and changing public policy, the electric car revolution can commence. - Australian Broadcasting Corporation

Shai Agassi is the founder and chief executive of Better Place, the leading electric vehicle services provider. He is focused on one of this century's biggest challenges, moving the world from oil-based to sustainable transportation. Agassi works with government leaders, auto manufacturers, energy companies and others to make his vision "zero-emission vehicles powered by electricity from renewable sources" a reality in countries around the globe.

Agassi's visionary leadership with the Better Place model has been recognized widely. TIME Magazine named him to the 2009 TIME 100, the world's 100 most influential people, and one of TIME's "Heroes of the Environment 2008." Fast Company placed him third on its "100 Most Creative People in Business" list. Most recently, Scientific American Magazine named him to the 2009 Scientific American 10, a select group of 10 people who have demonstrated outstanding commitment to assuring the benefits of new technologies and knowledge will accrue to humanity.

Before founding Better Place, Agassi was president of the Products and Technology Group at SAP AG and a member of the software company's executive board. He led global development of SAP's product line and portfolio of industry-specific solutions.

Agassi remains an active member of the Forum of Young Global Leaders of the World Economic Forum, where he focuses on climate change, transportation and other key issues. He is also a member of the Copenhagen Climate Council and the advisory board of the Corporate Eco Forum.

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  • Lets have a clean world :)

  • rich petrol people and companies will never allow this to happend, you need to fight real hard, please !!

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  • @DBSpy1 Point is, you don't own the battery. You buy the car and rent the battery. Whenever you trade in the one you use for a fully charged one, you only use it a few charges; depending on how often you go outside town and as batteries get better you get an automatic upgrade, free of charge. Imagine that for your cellphone.

  • Is anyone out there going to trade there brand new car battery in for a 5 year old used one?

  • Has this idea what they have in mind be conceptualized?..

  • @paispica Im in for that! :D

  • The best idea for long runs is for the main road authority to instal power transmitting antennae under the bitumen,like Tesla used to power his little sub.

  • This is stupid my design leaves this soloution flat! Lets just hope Mclaren see's it that way actually comes back to me and doesn't try to screw me over otherwise my pencil design in my room is going straight to the media with a letter of how big companies like to rip designs without paying for them.

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