During the "How to Create a Viral Video" panel at SXSW 2010, the panelists announced a #surprisedsxsw video contest, in which participants would create viral videos based on the super popular and very viral video "Surprised Kitty".
This video was created by Parker Higgins and Erica Swallow as an entrance into the contest. Why? At SXSW 2010, you couldn't turn a corner without finding another promoter from Zone Bar, ready to pump you up. Thank you, Zone, for keeping everyone nourished!
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