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Should I use pipes or dashes in my titles?

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Uploaded by on Sep 15, 2009

Blind Five Year Old from San Francisco, CA asks:

"Does Google have any suggestions (or data) on the impact of pipes versus dashes in the title tag?"

This video is part of a "Grab Bag" series in which Matt Cutts, head of Google's webspam team, answers questions from webmasters. We're not currently taking new video questions, so your best bet for getting an answer about webmaster-related search issues is to head to our help forum:
http://www.google.com/support/forum/p/Webmasters?hl=en

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Science & Technology

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Standard YouTube License

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Top Comments

  • Your videos are short and to the point. I like that. Very good information.

  • If you have a pipe in the middle of a group of words and someone searches for those word as an exact phrase the version with pipes will not show up, but the version with hyphens will.

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All Comments (18)

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  • I very much agree to this one! Good answer for the question.

  • What about a colon?

    

  • I think it is best to use pipes to separate site names from topics..

    siteName.com | Test Page and reserve dashes for other things

  • I think there is another answer to this question....

    dashes win with usability in the sense that every one is going to know ho to use a dash and will be able to easily type it in a browser and they will ofcourse see it.

    pipes will have better click through bc they are less intrusive or alienaiting. Dashes are tacky looking, so are pipes but pipes go over looked.

    use pipes....

    actually use dashes.

    ha.

  • are there any delimiter considerations - like using apostrophies in titles?

  • awesome! i'm stoked that i found this page, you guys give a lot of useful tips. aloha

  • A pipe symbol is the verticle bar. It is the shift-\ key. \ is the backslash. That key is right above the "Enter" key.

    So, shift-backslash will give you the "pipe'.

  • +1

    but are u sure abt this?

  • I'm pretty sure a pipe is a | which is not an ell "l"

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