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ABSOLUT GLIMMER MOVIE: BEHIND THE SCENES

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Uploaded by on Nov 2, 2010

To make the present exceptional, we need real experiences.
 
In this behind-the-scenes video we reveal how artist Tobias Allanson, together with Great Works and Pixl Family, created the magical sequence of ABSOLUT Glimmer visuals -- using absolutely no computer graphics or digital effects. It required dozens of mirrors to be shattered by hand to find the perfect breaking point, and days of preparation and planning.
 
The result of these creative, hand-crafted methods is a video that is both exceptional and real. Just like ABSOLUT. 

www.absolut.com/glimmer

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Entertainment

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Standard YouTube License

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  • Why do they have to break the mirrors? I didn't see any effects on this ad. Or is there a video version?

  • Personally if I had to break mirrors I would probably wear gloves hhaha

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