Mini 50 years. Like the first days

MINI 50YEARS. LIKE THE FIRST DAYS.

To celebrate MINIs 50th anniversary at the 2009 International Contemporary Art Fair of Paris, TBWA\MAP proposed to the people an experience.
Based on the one we can have by driving a MINI, the experience is about feeling those sensations of excitement and fun, as strong as we used to, when we were at the peak of our awakening capacity : during childhood.

As a result : an exclusive adult ball pool to dive in, and the 50YEARS LIKE THE FIRST DAYS device, mixing Event, PR, Guerilla and Web.

Credits :
Advertising Agency: TBWA\MAP, Paris, Boulogne Billancourt, France
Creative Director: Sebastien Vacherot, Manoelle van der Vaeren
Art Director: Julien Boissinot
Copywriter: Kevin Salembier
Account Supervisors: Christelle Delarue, Arthur Piaton
Production: Delta Reflex
Additional credits: Standard Magazine, Andrea Crews, Vanessa Barbel, Matthew Oliver (Photo), Edouard Petit (Vidéo)
Published: October 2009

Category:

Autos & Vehicles

Tags:

• FIAC
• Experience
• PR
• Guerilla
• Event