Here is a recap of the 2011 Pepsico Power of One-Penn State Football marketing partnership to support the Weis Markets fall retail sales campaign. This review includes the 2011 Ten Weeks of Winning Prize Campaign, the text WEIS to 51234 to win a $ 125 Weis Gift Card campaign, and also features the Weis/Pepsi brands Magic Prize wheel. The Pepsi/Weis 2011 Penn State football partnership was supported by radio, LED, www.gopsusports.com web ads as well as Facebook and Twitter announcements along with retail point of sale. For more information on how you can promote your brands and activate a retail program with Penn State Athletics please contact John Tull at jtull@pennstatesports.com
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