Watch it with better resolution at http://vimeo.com/23386279
The Nicotinell Challenge is a mobile and facebook application for everyone who wants to quit smoking.
In 2011 people want be part of something digital and get into good causes and new experiences. Why not be part of your best friend, girlfriend, mother or brother´s biggest challenge? Smokers who want to quit don't need to be intimidated; they need 24h of support and reasons to maintain the goal. And millions of them are struggling alone to stop smoking.
Why not help?
Made by:
Isabella Pipitone
Louise Signard
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