Think like a Customer by Brendan Dorrain- CEO, Global Retail Network - Part 2

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Uploaded by on Mar 15, 2010

Women are the consumers; she is the only customer one should never deviate from that. How you listen the woman is the key be it romance or retail. She buys 100% both women and kids apparel and 90% for the men. Understanding her makes all the difference.

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  • i disagree that retail growth in indian retail market will be led by fashion if it is purely in number terms for near future. it has to be food.what one need and what one aspire for if only retailers understand that...

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