Power of Relationships -Building Strong Customer Connections

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Uploaded by on Jun 23, 2008

A firm's most valuable customers are not those who buy the most. Instead, customers who refer new business are worth as much as the big spenders, or more. Word of mouth now travels the world in a flash, making product launches instantly global, turning every new brand—big or small—into a potential 'player', and most importantly, rewarding exceptional performance with immediate interest for those who build relationships.

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