A MarketSphere interview of Dr. Robert Shaw, noted British author, professor and consultant on the subject of marketing payback (MROI) and operational excellence.
Dr. Shaw, along with Dr. Philip Kotler, are the authors of "Re-thinking the Chain," a manifesto challenging marketing leaders to make their programs faster, leaner and better.
Dr. Shaw was interviewed by MarketSphere practice director, Mayer Becker, in October 2009.
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