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Next Wave with Gary Vaynerchuk: The Morton's Phenomenon

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Uploaded by on Aug 24, 2011

Gary V. breaks down why a stunt by Morton's steakhouses that went viral on Twitter has created a new kind of personal marketing that companies should ignore at their peril. —Video by Alvin Patrick and Cat LoBuono

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  • @blueorangelettuce Have you ever watched anything else by Gary? Educate yourself, this guy is a beauty. It's called passion.

  • Interesting...but geeez, that camera-switching? Totally unnecessary and rather ridiculous...

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  • I love your wine shows, been follower 4 years, but Gary, c'mon seriously, it's a marketing stunt and not a wave of change on how steaks will be delivered in future. Web 2.0 is changing the way advertisers reach customers but do they "care" more ? Facebook/Twitter/etc. enables better targeting of consumers, not more love! It doesn't "touch my heart".

    Free shipping ? It's absorbed in the margins and prices we pay. I'd rather pay cash and get a discount for all the CC & marketing fluff.

  • Does Gary have 2 jobs? :) I thought he only ran The Wine Library with his family. He's a marketing guy?

  • Gary I love you info always....camera shifting, I would say don't, or do one of two things,1 just look at one camera and let the second cam just do side shots from time to time. 2. But at least don't turn from one cam until the other one is already filming, watch any double cam thing look to second cam after it is on is natural other way looks unnatural. Either way always Pumped about your info!!!

  • fucking moron...twitter doesn't drive shit for business if you sell steaks much less anything outside of consumer grade tech products. "stop wasting money" on convincing yourself to the contrary. my money is on the fact this ass clown is a mac user

  • This is a really unique way to look at marketing.

  • @GaryVaynerchuk That's why I'm hustlin'. You'll meet me one day, count on it.

  • Also, wheat thins did this recently on an ad.

  • Companies are pretending to have heart they actually don't at all. This is still manipulation and that is all that marketing is. I guess that's why it's my major.

  • I just learn so much from you, Gary Vay-Ner-Chuk

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