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What is Integrated Marketing?

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Uploaded by on Jul 1, 2008

http://www.advmediaproductions.com/media-placement.html

A Strategic Approach to Integrated Marketing
Part 1— What is Integrated Marketing?

Louise Rijk, VP of Marketing & Sales at Advanced Media Productions, explains integrated marketing and the various pieces of a strategic online and offline campaign as part of the MetroWest/495 Business Expo keynote presentation.

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  • This is about IMC and media neutral planning not integrated marketing

  • got my imc exam tomoz.... my final exam of my final year WOOOOOOOOO!!!!

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