What Kind Of Buyer Are You?

When people to go purchase a vehicle they in most cases are payment buyers because most vehicles are of a price that they will be making payments of some type be it weekly, bi-weekly, monthly, or in chunks to pay off a line of credit for example.

As a salesman the fist thing I try to determine is if people are really a cash buyer or a payment buyer of some type, and that is so that I can possibly use dealership finanacing programs to put together a deal between the customers and the dealership owners.

If you are a cash buyer and as the best price, you will need to bring a major down payment to lower the price. If you do have the full amount there in the bank or on a credit card, then I will want to get a large deposit, $5000 to $10000 down before I go to get the best price for you.

If you are going to get the lowest monthly payment, I will also need to have a deposit of some type, possibly lower, to get the manager to spend his time getting finance involved to get the best finanacing for you.

People get frustrated with this, they question why will the sales managers not do this with no committment. I just want the best deal sort of concept. However people seldom realise that each salesperson is selling against his fellow salesperson and the manager is not going to go the lower price unless they have a large opportunity for a sale, because the other salespeople will then know the lowest price through gossip, etc.

Additionally the other day a person came in and after the negotiations was done, and final, a letter was produced giving a free car starter on purchase, and well, it cost me personally a substantial amount of money, and the deal did go through, but it kind of hurt my feelings that I had done such a good job getting the financing this person wanted, and then to lose so much money personally.

So this video was about my approach when it comes to financing in regards to sales, and some just direct honest advice on how we can approach the financing when you come in.

Category:

Howto & Style

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