K/P Fashion Show 8 of 14 Closing the Loop

K/P Corporation rolled out the red carpet to celebrate its Red Grand Opening, producing a unique runway fashion show with all garments based on direct marketing services K/P performs for clients. A New Marketing Space All in One Place. October 16, 2008.

Outfit Description: What the future holds is driving a response from runway to red carpet. And response management is all about closed looped marketing. This outfit epitomizes the use of closed loops. What first strikes you are the colors bold, brilliant and very in fashion this season. The bright burnt coral silk blouson top mixes layers of loops from assorted textured ribbons. The fabric of the pencil skirt mimics the closed loops with a bold pattern of taupe and cream which pairs so nicely with coral. To top it all off, a shrug of sea blue encases bountiful pale blue ribbons giving this outfit the grandeur and quite simply the Wow factor everyone is looking for this season. Weve seen Bottega Veneta try this design this season but it doesnt hold a candle to this Katharine Andrews original. From the start of a creative design or a creative marketing strategy right through to campaigns that really work Closing the loop means connecting both inbound and outbound response management to help marketers drive the ROI they need.

Category:

News & Politics

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• KP
• K/P
• Corporation
• Grand
• Opening
• Red
• Carpet
• Gala
• Marketing
• Fashion
• Show
• Runway
• Models
• Style
• Designers
• High
• Direct
• Printing
• Mailing
• Fulfillment
• Katharine
• Andrews
• Emila
• Bess
• Karr
• Margaret
• Chin
• Komori
• Susan
• Kelly
• Paul
• Braverman
• Brett
• Olszewski
• Renton
• fabric
• creation
• outfit
• design
• ribbons
• creative
• marketing

[ksasej]

Wearable, cute skirt and shirt outside of this event.