NBC Pitch Correction Interview at Sound Pure

http://www2.nbc17.com/entertainment/2011/may/24/6/secrets-pitch-correction-te...
Penn Holderness from NBC 17 interviews Todd Atlas at Sound Pure about Pitch Correction in Pop Music. Penn then performs his favorite Boyz II Men song and Sound Pure demonstrates the magic of pitch correction.

Category:

Music

Tags:

• NBC
• NBC 17
• Sound Pure
• Sound Pure Studios
• Penn Holderness
• Pitch Correction
• Autotune
• Waves Tune
• Melodyne

[StevenPatrik]

HAHAHAHA GREAT VIDEO LMAOOO

[soundpurestudios]

@StevenPatrik  ;-)

[Timzsk8]

Sloppy Joe? Sandler?

[soundpurestudios]

@Timzsk8 Exactly! Thanks for watching it

[pennholderness]

(continues from below) - wow that last post was both redundant and grammatically horrible.  todd can you please pitch correcti it?

[soundpurestudios]

@pennholderness Penn, Todd here. How are you? A few people have asked "who is that news anchor, and when are we going to see more of him." I think it was a pretty killer spot, and people definitely loved it in general.... So, on a different note, we ran your post through the software, and it came up with an error. Please advise!

[Timzsk8]

@soundpurestudios :D!!



[pennholderness]

(continued from below) For those of you industry experts who are well aware of the pitch correction phenomenon, I hope you can appreciate how mind-blowing this kind of thing is to someone who didn;t know that pitch correction existed. I have fielded hundreds of questions from viewers over the past few months and have done my best to answer them. Bottom line I hole you all realize that this kind of technology, even though it's been around for decades, is mind-blowing to the average listener

[pennholderness]

Wow - someone just showed me this link, and everyone's comments - first of all, soundpure is doing an amazing job moderating, explaining, and continuing the conversation. Second of all, I want to make it very clear that this is a studio that intently prides itself on having a phenominally natural envoronment to record voices - the fact that Neena Freelon chooses to record there should be 'nuff said. If you've heard her music you know that she needs a minimal amount of technology.

[soundpurestudios]

@stewardsultry No worries at all... thanks for the comment- studios are essentially rooms full of tools. In the end, the results of the recording, and the way that it is perceived (and consumed) is the determining factor. You can't really blame artists for using the tools at their disposal. But, authenticity is something that people seem to care about a lot, and there's something about actually "tuning" a vocal as opposed to comping one that really sets people off...