Is marketing the new finance?

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Uploaded by on Mar 31, 2009

Guy Phillipson, CEO, Internet Advertising Bureau - Is Marketing the new Finance?

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  • GP is GOD

  • I agree, the metrics are here now. But how do we turn up the transparency on traditional finance to prove the point that "marketing is the new finance?"

  • Just look at the rise of Google for proof of this!

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