Hosted by the Financial Communications Society (FCS) - Brian Morrissey, Adweek, discusses the rise of social media and asks how marketers can get their arms around it. Mark Dimassimo, Dimassimo Goldstein (DIGO), explains how the Internet has revolutionized corporate decision making, the rise of a true Global Village, and how this impacts advertisers. Eric Yaverbaum, Ericho Communications, explains how social media takes the guesswork out of an ad campaign.
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