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Positioning:- is the process by which party plan consultants MUST create an image or identity in the minds of their target market for their product and/or, brand
All brand identities e.g., Mary Kay, Arbonne International, Beauty Control, Passion Parties, Tempatation Parties, Mia Bella Candles, Scentsy are engineered through a process called positioning. This process is especially important for products that are otherwise indistinguishable from other products in their category.
Party Plan companies, party plan compensation plans, and party plan products, for example, are practically all the same, materially.
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