Greg Delaney - Making the commercials

http://www.alzheimers.org.uk

The 'Living Well' campaign features real people with dementia who declare 'I have dementia I also have a life'. The advertisements are designed to increase public awareness about the condition and to outline simple things everyone can do to help people live well with dementia.

We speak to Greg Delaney, Director of advertising agency DLKW about the brief for the commercials, and how the agency decided to bring it to life.

To watch the commercial featuring Carole Floyd, please visit http://www.youtube.com/watch?v=SJgUZDHBn8A

To watch the commercial featuring Peter Dunlop, please visit http://www.youtube.com/watch?v=bbRidej4QdU

To watch our behind the scenes film 'Making the commercials', please visit http://www.youtube.com/watch?v=ZuHNvxClTCY

In 'Making the commercials' we also hear from Peter, Carole, Bill and Rachael all of whom live with dementia and feature in the campaign, Director General of Social Care David Behan, Linda Seaward of Alzheimer's Society, art director Jackie Steers and copywriter Ira Joseph as well as the director Nadav Kander. Their revealing interviews consider the background to the campaign, the creative ideas behind the shoot, and the excitement of being on set.

According to new research one in three people are uncomfortable around people with dementia.

The full results of the MORI poll were announced by Care Services Minister Phil Hope as he launched a new NHS dementia awareness campaign.

For more information about the campaign, please go to http://www.alzheimers.org.uk/understandingdementia or http://www.nhs.uk/dementia

There are more than 750,000 people in the UK affected by dementia with numbers set to rise to 1 million by 2021. More than half of these have Alzheimer's disease.

Alzheimer's Society is the UK's leading care and research charity for people with dementia and those who care for them.

Support the fight against dementia. Visit us at http://www.alzheimers.org.uk

Category:

Nonprofits & Activism

Tags:

• Alzheimer's
• Society
• dementia
• disease
• Elderly
• Older people
• age
• aging
• adverts
• department of health
• nhs
• social care
• commercials
• advertising