NEW FIAT - the advertising. Spot fiat tradotto in inglese.

This is the new FIAT commercial. FIAT is biggest cars factory in Italy.
But... this is a little bad taste advertise. It summon up all good Italian feelings in order to sell one car... maded in poland!! :S
Now here you have the ORIGINAL spot with subtitles.

This ads' have, as first images, some little shots from the movie "nuovo cinema paradiso" (academy awards in 1990 as best foreign movie)
And a little explanation of it (it talks about the recent story of italy):

Life, is a whole of places and persons who write the time. Our time.
We grow and mature running up these experiences. And these define us.
Some are more important than others why they form our character.
They teach the difference between what it is right... ...and what is wrong. (image of a terrorism act in Italy, 1969, 16 victims)
The difference between the good... (

Giovanni Falcone e Paolo Borsellino, two historical judges that fought against the Mafia)

...and the evil.

(the mafia attack that has killed them)

What to be... and what not to be.

(brigate rosse it's name of an old italian terrorists group)

They teach us who we want to become.
In all this, some persons and some things, tie themselves to us in spontaneous and incomprehensible way...
They support us in expressing us and realizing us...
They justify us when we are authentic and true.
And if they mean truly something, they inspire the way world changes, and evolve.
And then, they belongs to all... and nobody.
The new FIAT... belongs to all.

Category:

Autos & Vehicles

Tags:

• new
• fiat
• 500
• commercial
• advertise
• italy
• car
• factory
• critical
• mass
• bicycle
• biciclette
• traffic
• smog
• translated
• traduzione

[claritazita]

A VOMIR

[TheListerbo]

In really bad taste...

[Redwld]

L'immagine dell'attentato terroristico non è, in questa versione, quella della Strage di Piazza Fontana (1969 - 16 morti e 90 feriti) ma della Strage di Bologna (1980 - 85 morti e oltre 200 feriti)