Speechwriting in the Age of Social Media with Ian Griffin

edited highlights from a talk given October 19,2010 at the Public Relations Society of America (PRSA) Conference in Washington DC.

Social media add exciting new options to the traditional speechwriting toolkit. From researching audience interests to developing speech content, tools such as Facebook, LinkedIn, YouTube, Twitter and blogs can save you time and make your speeches more compelling—if you know how to use them.

Speechwriters can now leverage social media to greatly improve the value of their services in the planning, preparation and scripting of a speech. Then, once the speech is written, social media can magnify its impact beyond the confines of the auditorium.

In this talk I discuss: * How to identify trending topics that will grab an audience's interest * Where to find facts, opinions and stories to include in the speech * How to create buzz in advance of a speaking event using blogs, Facebook and Twitter * The risks and rewards of engaging an audience in an online conversation—while the presenter is on-stage * How to leverage the viral power of podcasts and video to reach a global audience
***************************************
Ian Griffin
Freelance Speechwriter
http://www.exec-comms.com
ian (dot) griffin (at) exec-comms.com
510-962-4721
****************************************

Category:

Education

Tags:

• speechwriting
• social media
• public relations