Eric Roston of The Carbon Age: Big Idea - Audience is now the force behind media

Distinguished journalist Eric Roston talks about how profound shifts in technology have placed the power to organize media in the hands of the audience, rather than the entrepreneurs and editors who previously controlled it. While he believes that good, "old fashioned" reporting must continue to drive news media -- if we're to have news media, the multiplicity of new audiences has also created an exciting and challenging set of demands on journalists.

In this video interview, Roston talks about audience as the new force behind media with Ideas Project, a new website brought to you by Nokia. Ideas Project is an online space that provides a new way to interact with thought leaders and their big ideas about the future of connected communications. For more on this idea from Roston, visit http://www.ideasproject.com.

Eric Roston is a journalist and blogger specializing in both science and politics. His recent book, The Carbon Age: How Life's Core Element Has Become Civilization's Greatest Threat, was called one of the most-anticipated books of 2008, by the Boston Globe, and widely celebrated as 'a whirlwind' (Kirkus), 'elegant' (Newsweek), 'engaging' (TIME), and 'a success, particularly in dealing with climate change' (Nature). Roston is Senior Associate in the Washington, DC, office of The Nicholas Institute for Environmental Policy Solutions at Duke University. Previously, Roston wrote for TIME, in its Washington bureau, where he covered economics, politics and technology. As an eyewitness to the collapse of the World Trade Center on Sept. 11, 2001, Roston was a part of the TIME reporting team that won a National Magazine Award for best single-issue coverage. As Time.com's first blogger, he wrote a daily commentary on 'the technology that will carry us through tomorrow -- and the stuff that keeps us stuck in yesterday.' Roston has been a guest on Comedy Central's 'The Colbert Report,' CleanSkies.tv, CNN, MSNBC, ABC, CBC, National Public Radio and various radio stations nationwide and abroad. Roston is fluent in Russian and holds an M.A. and a B.A. from Columbia University.

Ideas Project, a project of Nokia, brings together the most visionary and influential big thinkers to contemplate the big ideas that matter most to the future of communications. It is also a new kind of conversation platform aimed at uncovering the connections between these big thinkers and their disruptive ideas.

Explore the Ideas Project website at http://www.ideasproject.com, subscribe to its RSS feed, join its Twitter feed, and come back often to learn about great new big ideas as they break.

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Science & Technology

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