Panel: Mobile Content & Value Added Services
Moderator:
Amer Lahham, Sr. Associate, Booz & Co
Panelists:
Dr. Ammar Bakkar, Head of New Media, MBC Group
Mr. Karim Daoud, CEO, Intigral
Mr. Fawaz Bassem, Business Solutions Director, Zain Saudi Arabia
Mr. Jeremy Foster, Head of Marketing, Government and Industry Relations, Ericsson
While media owners are developing new ways to monetize their content over mobile, operators are investing in exclusive content & value added services to boost data revenues and differentiate themselves from competitors. At the same time, the rise of App Stores is bypassing mobile operators and challenging traditional VAS revenue streams. This panel explores how media companies and operators are navigating the rapidly changing mobile landscape.
An informative and engaging debate on monetizing the content
frakanwai 4 months ago