See What Your Customers See: Mapping Your Real Customer Experience

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Uploaded by on Jul 28, 2011

You don't use accordion-style paper maps in the car anymore, so why would you rely on outdated technology when it comes to understanding and improving your customer experience?

Through years of customer experience research and practice, Beyond Philosophy has developed new ways of capturing every element of the experience your customers have with your organization. In this free Webinar, you will learn how:

Hollywood storyboarding techniques can help to identify how your customers perceive you.
Applying experience psychology theory reveals your customers' subconscious responses.

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Education

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  • Nice webinar for sticking key concepts in actual customer journey mapping. Well done !!.

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