Microsoft Advertising adCenter: Understanding quality scores and how they affect your campaigns

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Uploaded by on May 2, 2011

Learn how your keyword quality scores are determined and how they reflect your overall campaign performance. This video will help you:

• Locate your keyword quality scores in Microsoft Advertising adCenter reports.
• Understand the three components that make up the quality score: keyword relevance, landing page relevance, and landing page user experience.
• Discover ways to improve your quality scores.

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Education

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Standard YouTube License

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