Goodwill Detroit Woodward Dream Cruise Press Conference 2008

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goodwilldetroitpr
July 31, 2008

Royal Oak, Mich. -- The Woodward Dream Cruise, the world's largest one-day automotive event celebrating cruisin' culture, announced today it will partner with Goodwill Industries of Greater Detroit, which will provide staff and services to clean up after this year's event, putting metro Detroiters back to work. The initiative is being underwritten by Guardian Alarm Company.

For 2008, Goodwill will focus largely on Royal Oak and Berkley, including the area around the Cruise epicenter at Woodward and 13 Mile and Northwood Shopping Center—the site of this year's "Dream Show." Goodwill provides similar services for the Belle Isle Grand Prix and was praised for its cleanup efforts in Detroit around Super Bowl XL. The non-profit group also serves the Detroit Zoo with on-going maintenance services. Now, the Woodward Dream Cruise, with Guardian Alarm Company, is joining with Goodwill Industries and their continuing efforts to provide employment opportunities for southeast Michigan residents.

"The core mission of Goodwill Industries is putting people to work," said Lorna G. Utley, President and CEO, Goodwill Industries of Greater Detroit. "Our experience with Clean Downtown and the Detroit Zoo make this a perfect partnership. Our local communities can expect Goodwill workers will be trained, trusted and ready to work on Saturday, August 16."

Said Matt Fraiberg, vice president, Guardian Alarm Company: "Like our organization, Goodwill has a long-standing history in Metro Detroit built on helping people. Our involvement in making this initiative happen makes our Dream Cruise sponsorship even more meaningful and important."

"Each year, cleanup and public safety services around the Dream Cruise and its 16-mile route cost our nine host communities somewhere in the neighborhood of $350,000," said Don Tanner, executive director, Woodward Dream Cruise. "Meanwhile, unemployment rates are at their highest in years. This partnership will be a win-win for all."

Category: Nonprofits & Activism

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nonprofit goodwill detroit woodward dream cruise training trusted ready to work employment opportunities

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