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Sarah Gavin, Bebo (@ Wildfire '07)

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Uploaded by on Jun 3, 2007

Sarah Gavin, Bebo's communications director, talks about...

* Bebo basics (incl. demographics and business model)
* recent engagement campaigns with Coca Cola and Hasbro
* future developments, incl. their new mobile service and Kate Modern - Bebo's take on LonelyGirl15 (done by the LonelyGirl team)

Notable mentions
----------------
Birthdayalarm.com
Coca Cola
Engagement/conversational marketing
Hasbro
Lonelygirl15
Michael Birch
Orange
Ringo.com
Social networks
Xochi Birch

Produced by www.ResearchTalk.co.uk
Recorded @ www.wildfiretheconference.com

Category:

People & Blogs

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License:

Standard YouTube License

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