Sarah Gavin, Bebo's communications director, talks about...
* Bebo basics (incl. demographics and business model)
* recent engagement campaigns with Coca Cola and Hasbro
* future developments, incl. their new mobile service and Kate Modern - Bebo's take on LonelyGirl15 (done by the LonelyGirl team)
Notable mentions
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Birthdayalarm.com
Coca Cola
Engagement/conversational marketing
Hasbro
Lonelygirl15
Michael Birch
Orange
Ringo.com
Social networks
Xochi Birch
Produced by www.ResearchTalk.co.uk
Recorded @ www.wildfiretheconference.com
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