Make My Copy Talk! How to make your sales letter HEARD!

How Can I Make My Copy Talk?!

Cat got your tongue??? OUCH!
Most written copy simply (snore) puts you to sleep (ZZZZ).

Especially in the world today where everything has a multi media component complete with (brrrings) (pings) (beeps)

The recipe for creating effective sales copy is complicated. From drawing the potential customer in to convincing them you have something they want or need, sales copy can help with that wonderful (kerching). Your copy needs to be concise yet persuasive and easy to read, not to mention fun and interesting. Even after you spend so much time perfecting your sales letter or other sales copy, the reader will never even process most of the words as they go mind numb.
Multiple sources will quote that Americans spend only 15 20 minutes a day reading (except for school age children and some of them they have to drug to get them to read) including magazines, newspapers, mail, etc. (snore). If a person spends only 2 of those minutes reading the mail and theyve received ten pieces, they (zip) right through the stuff and you only have seconds (tick tock) 12 seconds exactly. Thats not much time to open the mail AND read it
Even if your letter is online or not being received through the mail, first impressions are made in less than a second you want the most important, persuasive words to (pop) out immediately.
So, youre asking, How do I do this?
OK you can do the obvious bolding, italicizing, changing the color of the wording or even the font. (This is ok but it is like copy designing/writing 101 and basically over used). No, your copy needs as much interactivity as possible so your reader can get involved in the process. From my experience running many direct mail campaigns, Ive found that you must step out of the box to really catch the readers attention. I discovered this in my own copy. I like to write a message better than type one so that I can emphasize certain words and put personality in my copy. I always use graphic doodles to drive the point home. But now I have taken this written expression to the next level.

Category:

Howto & Style

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[DiscipleDRB]

Excellent!