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Slaughter The Competition By Offering A Consistant Newsletter
Have you have emailed a business newsletter in the past to your customers?
Did it flop miserably at producing any profits? Did your customers opt out in droves?
Are you so convinced a business newsletter will not work that your mind has slammed the door shut to the possibility of ever trying it again?
Yes, I know. Almost every business newsletter you've seen has been painfully boring. You would be better off sending your customers a random newspaper article than a dull, boring newsletter.
But... if you follow our advice, you will have a business newsletter that will be a MAGNET for new customers, BUILD relationships and MAKE YOUR BUSINESS MORE MONEY.
So, pay attention.
Start over. Forget what you know. Remember it didn't work anyway.
These three pearls of wisdom will slaughter the competition -- even if they are offering the same products and services.
1. Stay Away from Making the Costliest Marketing Mistake
Abandoning your customers is the prime mistake made by businesses all over.
When you ignore your clients... they just go away, never to be heard from again. And then you wonder why?
Can you blame them? YOU weren't there for them!
But it's a mistake that you can fix, by sending a monthly business newsletter to your customers.
It's in age old axiom, people don't buy from businesses. They buy from people. Once you establish a relationship with your customer, you must continually look after it.
Clearly, incredible service and/or products are needed to get the relationship going. But what comes next is where most businesses drop the ball.
Once they get what they want... the consumer's money... the relationship is over.
Sending a well-designed monthly newsletter keeps your relationship with them and lets them know your still keeping them in mind.
It reinforces the friendly, professional competence you first displayed and will continue to do so month after month. Emailing a business newsletter will increase the LIFETIME VALUE of your customers. This means more value and more money for the same investment.
2. Are your Customers working for you?
Wouldn't it be GREAT to have people call you that have already decided you are the company for them?
We're talking about referrals. Here's why you got to love them;
-- By and large, they're not price shoppers.
-- Referrals have pretty much determined that they want you.
-- They're relieved to have found you! You calm their fears of dealing with someone new because someone they know and trust has recommended you.
Almost everyone gets some word-of-mouth business, but few understand how to produce a steady stream of referrals.
When you send a business newsletter that is INTERESTING, and do so REGULAR, you can count on getting referrals.
Here's why:
First, you teach your customers to give you referrals by telling them in the newsletter who's recently referred you. Plus, sending a dynamic newsletter that's fun to read, it will get forwarded on to their friends, family and co-workers.
3. Keep Your Name Flashing Like a Neon Sign in Your Customer's Mind
No single ad will ever bring in enough customers to keep a business booming and successful. In fact it's been proven repeatedly most prospects will not respond to a marketing piece until at least the seventh exposure.
This same principle applies to your business newsletters.
Sending a newsletter once or twice a year just isn't going to cut it, or be effective at keeping your business foremost in your customer's mind. Even sending a quarterly newsletter will be fruitless.
Think about it. Many people subscribe to a favorite monthly magazine. They expect it on a certain day of the month. If it doesn't arrive when they expect it, they get torqued off.
Like magazines, a great newsletter has a shelf life. It can vary from a few hours to several days. And for its entire life, your name is front and center in your customer's mind, flashing like a neon sign.
The bottom line
There it is. Three no-holds barred, take-it-to-the-bank tips about newsletters that will send your bottom line rocketing to the top of the sky.
So, who else is sick and tired of wasting money on marketing that doesn't work? Want a profit-producing, company-retention, referral-generating tool that really works?
Begin eliminating the competition today with your company newsletter marketing program put together by your Unique Marketing Ideas company, WipeOut Marketing.
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