Excerpts from Jennifer Houston, President, Waggener Edstrom Worldwide's session on how India is well placed to leapfrog into integrated influence campaigns that seamlessly integrate traditional offline communication channels with newer digital ones. What has changed and what hasn't. How what you learnt over many years of successful marketing and communications is still all relevant while integrating the newer social influence pieces into the larger picture. What do you need to do differently to successfully influence to your audiences now given the changed dynamics?
To view parts 1 and 3 please use links below:
Part 1: http://www.youtube.com/watch?v=WFdgkz7ZJ7M
Part 3: http://www.youtube.com/watch?v=NE66mdoicRs
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