Barry Brown, Executive Coach at GuidanceOne and President of the Christian Strategic Alliance, provides insight into sales from a Christian perspective.
In part 1, Barry discusses Christian-based selling and the difference between selling and negotiation.
Christian-based Selling
1) Win Win - you are helping them and they are helping you
2) Giver's Gain - you profit from helping others
3) Synergy - working together in the body of Christ
Selling vs. Negotiation
Selling - creating the perceived value is the art of selling
Negotiation - creating a buying agreement is the art of negotiation
Christian Strategic Alliance is a business networking group located in Orange County, California.
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