How To Do Long Tail Niche Marketing: News Agent Retail Case Study
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Uploaded by BusinessMastery on Jun 21, 2008
http://www.ExponentialPrograms.com/internet
Chris Anderson coined the phrase the long tail, but what is it exactly?
This real-life case study of "Michael the news agent" is a prime example of how it can be leveraged in a retail environment, producing a 2,200% increase in sales in less than 30 days.
To leverage the long tail on the Internet, go to:
http://www.ExponentialPrograms.com/internet
to get explosive results for your business, go to:
http://www.ExponentialPrograms.com/business
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Marc, this just made me love you so much more! This was great. I can see how much you care about your clients, and it makes me want to be one of them.
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I'm a fan of your work. Connect with me on facebook by clicking How To Do Internet Marketing The Right Way
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A great example of how knowing what your customers want, and being able to adapt / change to meet those needs creates a successfull business model and working environment that will continue to succeed over the years - Now I know the newsagent owner's name!
michaelvpye 3 years ago 4
This is brilliant, I have heard Marc speak about this magical newsagent many times and to see the long tail in action is magical. This newsagent really knows his business what a brilliant and kind man. I am on my feet too standing ovation to Marc for showing the world how brilliant this guy is and standing ovation for his long tail newsagent. Awesome!
paultelling 3 years ago 4