Augmented reality has been around for a while in geeky forms in both gaming and online, but it now appears to be one of the most exciting areas unfolding in mobile. As you know, it involves the overlay of additional information onto the naturally perceived physical world. Applications for smart phones are already available for tourism, shopping, restaurants, navigation and other uses. Do you think developments in augmented reality will lead to financially viable services that consumers will adopt or is it just a gimmicky technology driven fad that will run out of steam?
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