War Child Canada: Do Nothing

http://www.thelooploop.com

Agency: john st., Toronto
Creative Director: Stephen Jurisic
Creative Director: Angus Tucker
Copywriter: Mia Thomsett
Art Director: Stuart Campbell
Agency Producer: Michelle Orlando
Production Company: Soft Citizen, Toronto
Director: Henry Lu
DP: Brendan Steacy
Executive Producers: Link York, Eva Preger
Producer: Andrew Graham
Editor: Ross Birchall @ Bijou Editorial
Assistant Editor: Melanie Hider @ Bijou Editorial
Music: David Sorbara, Tom Westin @ Grayson Matthews
Post-Production: Alter Ego
Illustrators: Parishil Studio
Designers: Parishil Studio, Stuart Campbell
Website: Principle

Category:

People & Blogs

Tags:

• comercial
• comerciais
• ad
• ads
• propaganda
• tv spot
• tv
• looploop
• thelooploop

[spunkdisorder]

@assasinsmace36 at the end of the commercial , it says "we're supporting the problem... if we're doing nothing to stop it"

the title even suggests sarcasm - "do nothing"

i suppose this ad wouldn't work on people who don't understand sarcasm. it's a powerful ad, but if targeted at a certain viewer, the message can come off the wrong way. It shows how risky it is to promote a message in an innovative way.

[assasinsmace36]

wtf is this a joke kids dont desserve to fight dont be sick

[xStepherrsx]

wtf, dude its sarcasm, to show how if we do nothing, we are helping the problem. dont be so sick.

[pierox62]

Of course it's sarcasm...I hope many people are not as dumb as you are, because people would actually send weapons !

[2012MUSTANG]

lol the iron knee

[NDragovic]

At least they're equiping them with AKs rather than M-16s.

[rookie04]

No I'm pretty sure it makes more sense.

[redwolf2k]

.....Wow.

you don't get it do you. It's sarcasm. they're saying by not doing anything we're just helping the problem along.

[pisanasreca]

this is a joke?is it? :/

[rookie04]

Makes sense, if the kids are going to forced into fighting the wars they may as well be properly equipped like any other soldier.