In a dismal economic climate, where men were either reluctant or worse still, unable to spend on a big ticket items for Christmas, we wanted to give them a chance to celebrate their love in a way that was as enduring, unbreakable and as special as a diamond, without necessarily having to buy a diamond (although if they did buy a diamond that would be nice too).
We wanted to enlist people who were busy thinking about the economy or Christmas to start thinking about the most precious thing they have, love. And we wanted them to appreciate the fact that much like a diamond, love is forever.
incredible! I see this video at a congress in mexico about marketing
sharingan00blood 9 months ago