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Global China: Managing Relationships Across Foreign Cultures

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Uploaded by on Sep 14, 2011

What is the secret to outbound success for China-based companies? And what's really at stake for both established and emerging Chinese brands as they enter new markets? As the country's current role in the global economy continues to drive significant adjustments worldwide, Fleishman-Hillard looks at new ways to address the obstacles that exist for Chinese global enterprise.

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Education

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