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How would a non-optimized site outrank a site which has done SEO?

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Uploaded on Apr 11, 2011

When analyzing rankings for highly competitive keywords in our industry, we have found sites not as optimized as ours is (on-page), that have few links & little content are still ahead of us. What gives? Why are 'unoptimized' sites ranking so well?" Polyana, São Paulo, Brasil

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Russian subtitles provided by Mike Shakin.

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