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GlobalShop 2009 You Tube.wmv

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Uploaded by on Jan 20, 2010

Interbrand Global CEO, Jez Frampton and Interbrand Design Forum's Bruce Dybvad speak at GlobalShop on "Retail Brand Experience: Who's Getting It Right and Why." The design of a great experience plays a key role in the value of retail brand: the store's ability to perform, grow and stay relevant. It's more than making stores pretty or chasing cool. Find out how top retailers weave a powerful mix of meaning, brand strategy and consumer insight into a unique, engaging shopping experience that delivers the brand.

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