Welcome to A Lighter Shade of Green

My name is Larry D. Mueller and welcome to A Lighter Shade of Green.

My objective is to provide useful information to individuals and small businesses that want to utilize green technology and products in a pragmatic, cost effective way.

Being a visionary entrepreneur over the last 35 years, Ive been exposed to hundreds of different business opportunities. And over the last few years, countless businesses have reinvented themselves as green enterprises.

But in my experience, its not enough just to make a positive impact on the planet. All businesses must still meet three criteria : they must be quality driven, cost effective, and add value. Its the convergence between the practical and the ideal that inspired me to launch A Lighter Shade of Green.

Ill be writing, blogging and posting videos on different products, technology and businesses that have also embraced this philosophy. In many cases, Ive been a customer of or client to these businessesand with great success and satisfaction.

My hope is that you tooeither as a small business owner or an individualwill find this information helpful. By staying plugged into A Lighter Shade of Green, you may discover innovative ways to add to the bottom line and move towards a more secure financial future.

At the same time, I invite you to join our conversation on the business of being green. Weve truly designed this Web site to be a collaborative initiative and we welcome your comments, your experience, and your wisdom. And if you have a story to tell, wed like you to consider becoming a contributor to A Lighter Shade of Green.

Remembergoing green doesnt mean spending more; it means conserving morefor you, your business, the community, and the planet.

Category:

News & Politics

Tags:

• green business
• green technology
• small business