7. Market Solution to Deforestation: Founder of Global Eco Rescue John Embiricos

http://www.eco-rescue.com http://www.eco-rescue.info John Embiricos is Founder & CEO of Global Eco-Rescue (GER), a company dedicated to reserving gross global environmental degradation. How? By integrating capital markets with carbon credits generated from "avoided deforestation" projects. GER believes projects halting the disappearance of the world's rainforests offer the most immediate and efficient means to reduce greenhouse gas emissions and address global warming. GER's projects generate carbon credits, which stand for a direct, measurable and lasting reduction of GHG emissions. Our Company GER's business model is based on GER acting as a "Project Developer", providing the forest owner with conservation services and forest protection and enhancement programs, coordination of annual measurements & auditing of carbon emission reductions, and structuring & marketing carbon credits resulting from forest protection and enhancement activities. GER has worked closely with VCS standard setters, carbon registries, scientists, legal experts, and leading NGOs in developing its model for creating and implementing forestry projects. GER also provides the transparency, credibility and delivery commitment necessary for buyers of carbon credits. Our Business Combining Forest Management and Capital Markets By establishing partnerships with host nations and locating forestry teams in project areas to manage, protect and monitor forest on the ground and by satellite, GER is able to ensure the cessation of timber loss. This creates objective and verifiable evidence of a forest project's significant contribution to the reduction of global greenhouse gas emissions. GER helps host nations manage their currently undervalued rainforests, by combining capital markets with forest management on the ground: Carbon credits generated through projects that avoid deforestation and replenish natural forest areas are made available for sale to businesses seeking to offset their carbon emissions, and to financial institutions looking to buy, hold, and trade voluntary carbon credits. Community Development The Essential Element Central to our forest management planning is the integration of people living in and around forest areas through their involvement in recommending community development programs. Community development is an essential component of our forest management model. As a result, communities become partners in the management of their forests and benefit directly from the financial benefits resulting from the sale of forestry carbon credits. Our approach is unique in that communities are empowered to decide for themselves how to utilize revenues from carbon credit sales and are assisted in meeting their goals by GER. In this way, community health, education and livelihoods needs are mainstreamed into our forestry projects

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