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Vodafone - Cut Outs

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Uploaded by on Sep 12, 2010

Vodafone commercial about the evolution of the phone.

Director: Helena Brooks
Producers: James Moore, Sam Attenborough
Prod co: Flying Fish
Agency: Colenso BBDO
Exec Creative Director: Nick Worthington
Creative Director: Levi Slavin
Creatives: Jae Morrison, Mick Stalker

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  • @CDRcru Thanks, I was thinking about something similar, but the cardboard effect made me scratch my head a bit because it fell down really nicely. Thankz!

  • @Orlando136

    They shot the actor walking down the hallway six times with the same camera move. Each time he picks up a new phone and pretends to knock down a cardboard version of his previous self at timed moments.

    All the passes were combined in flame, using the cardboard cutouts as edit points. The cardboard effect was made by freezing a frame of the outgoing actor, cutting him out loosely and adding a reflective sheen as the image falls towards camera.

  • how did they do that?

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