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Yahoo ran into a fresh wave of doubts in the financial and technology worlds on Wednesday as it bowed out of the race to compete with Google.
In a deal that caps more than two years of effort by Microsoft to secure a foothold in Yahoos search business as a way to challenge Google, Yahoo will hand control of its internet search technology to the software group on terms that fell short of expectations.
Although less drastic than the $48bn acquisition of Yahoo that Microsoft proposed last year, the move would be costly for Microsoft and difficult to implement, but could for the first time make it a credible long-term rival to the search group, according to analysts.
Podcast from the guys at FT.com
http://www.ft.com/cms/s/0/9487c65e-7c6c-11de-a7bf-00144feabdc0.html?nclick_ch...
Brian Simpson
AlbaIM Social Network for Internet Marketers
Entrepreneurs and Online Business Owners.
http://www.albaim.com
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