LivingSocial, CBS Interactive and Hearsay Social: Three Exciting Mini-Keynotes

Hearsay Social's Clara Shih: 7 Habits of Highly Successful Facebook-era Marketers: Lessons from the Field
2010 was about social media strategy. 2011 is all about execution. Using compelling case study data from some of the nation's largest and most diverse brands, Clara Shih walks through the 7 habits of highly successful Facebook-era marketers. Going where the customers are already spending time, like Facebook Listening to what is being said about your company, industry and competitors Engaging audiences with timely, relevant content and memorable campaigns developing new metrics for the Facebook era Scaling through crowdsourcing and automation Integrating social efforts with existing campaigns, systems and processes Partnering cross-functionally and knowing when to engage IT, legal, compliance, customer support, etc.

In this session, Ms. Shih draws upon her experiences as a bestselling author and entrepreneur to guide attendees through real-world examples that demonstrate these seven habits, why they work and how to implement them to elevate their own brands. This session gives attendees actionable ideas about what to do—and what not to do—to begin executing a social media strategy that becomes part of their business' DNA.

CBS Interactive's Marc DeBevoise: The Future of Online Video
It's no secret that online and mobile video consumption is growing at a rapid pace, fueled in significant part by major television shows and movies. In fact, by 2015 online video viewership is expected to grow 25%, to where almost 2/3 of all Americans will be watching video online, and nearly half of the adult US Internet users will be watching TV Shows online. This explosive growth presents exciting opportunities to reach consumers across multiple platforms with relevant, targeted messages in a way that has not been possible until now. As head the CBS Interactive Entertainment division, DeBevoise runs the number one network website (CBS.com) and the CBS Audience Network, and helps develop and execute CBS's overall digital video distribution strategy. In this session, DeBevoise will provide insight into CBS's decision to forge its own path in online video distribution, the differences between premium and non-premium video content, and why today, more than ever, marketers should look at tying their brands to professionally produced content for the biggest returns.

LivingSocial's Mitch Spolan: The Daily Deal Craze—Getting Your Brand on Board
Discounts aren't just for CPG anymore. Consumers of all products love a deal. It's the whole "insider" psychology-- the feeling that they are receiving a special offer, thanks to their personal network. Learn the ins and outs from Mitch Spolan, SVP, National Accounts, Living Social, and learn about the brands who are currently leveraging online and mobile local commerce channels and time-based offers to drive brand awareness and increase sales.

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