Upload

Loading icon Loading...

This video is unavailable.

Why You Need Content Structure

Sign in to YouTube

Sign in with your Google Account (YouTube, Google+, Gmail, Orkut, Picasa, or Chrome) to like Savvy Sexy Social's video.

Sign in to YouTube

Sign in with your Google Account (YouTube, Google+, Gmail, Orkut, Picasa, or Chrome) to dislike Savvy Sexy Social's video.

Sign in to YouTube

Sign in with your Google Account (YouTube, Google+, Gmail, Orkut, Picasa, or Chrome) to add Savvy Sexy Social's video to your playlist.

Published on Jan 28, 2014

DOWNLOAD MY FREE TWITTER GUIDE and become a Savvy Sexy Social Elite Member:
http://savvysexysocial.com/subscribe/

SUBMIT YOUR QUESTION FOR A VIDEO:
tumblr : http://schmittastic.tumblr.com

SUBSCRIBE TO THIS YOUTUBE CHANNEL:
http://dft.ba/-SSSYouTubeSubscribe

I'M A SOCIAL MEDIA FRENZY:
twitter : http://twitter.com/savvysexysocial
twitter : http://twitter.com/schmittastic
facebook : http://facebook.com/savvysexysocial
google+ : http://google.com/+savvysexysocial
tumblr : http://schmittastic.tumblr.com
instagram : http://instagram.com/schmittastic

ALL MY MARKETING LIFESTYLE CONTENT:
http://savvysexysocial.com

MAIL ME STUFF:
Amy Schmittauer
Vlog Boss Studios
PO Box 15003
Columbus, Ohio 43215

MY CONSULTING FIRM:
http://VlogBoss.com

MORE VIDEO AWESOMESAUCE:
http://youtube.com/schmittastic
http://youtube.com/schmittasticjr
http://youtube.com/vlogbossstudios

Triple S, ep. 227

Filming with a Canon T4i. Editing with Adobe Premiere Pro.

//

It's been a year since we changed our video editorial calendar here at Savvy Sexy Social to three themed videos per week, a huge contributing factor to the tremendous growth we've seen in that time. I thought it would be a great time to reflect on that decision and talk about why it would be an important model for you to implement in your content marketing strategy.

After I got back from my annual Vegas trip in January 2013, I was really motivated to step up my video "game" for Savvy Sexy Social. There's so much potential with this industry and introducing the content through YouTube, that I had to make this opportunity for myself.

Coming up with ideas for videos, or any blog posts really, can be a daunting task. You can talk about anything you want, so that becomes overwhelming and keeps great niche topics from popping out. So when I thought I would make a video for every part in my name (Savvy, Sexy and Social), I new they would have to be some sort of theme for each as well so I would be able to limit my thinking enough to come up with 3 videos per week, or 12 per month.

Savvy Tuesday surrounds the idea of big thinking and strategy. Maybe I'm talking about content structure (like in this video) or best business practices. Sexy Wednesday is all about making your industry more fun, factoring in everything from design ideas to good lifestyle choices. Social Thursday brings it all home with a focus in social media marketing because that's always been the biggest driver for this site as businesses really want to know how to do it properly.

So now that I set those parameters, it's easier for me to approach my editorial calendar every week. If there's something in the news about a new social network, I'll pop that into the Social Thursday spot. If I thought of a great networking tip, I'd use that for Savvy Tuesday. When I'm thinking of a Sexy Wednesday episode, I try to think about what is making the world of being an entrepreneur more pretty, whether visually or internally.

I also have standing appointments every month. The first Social Thursday of the month is used for Social Shout Outs, a video where I suggest people or blogs that I'm loving that you should follow along with as well. The second week of the month, I review an app for Sexy Wednesday. And the last Social Thursday of the month is review my favorite comments and questions. That's 3 videos I already know exactly what I'm doing every month, making it even easier to plan my editorial calendar.

Having this structure in place is a great way to move fast on your topic choices. How are you making it easier to come up with blog content? Share in the comments!

Loading icon Loading...

Loading icon Loading...

Loading icon Loading...

The interactive transcript could not be loaded.

Loading icon Loading...

Loading icon Loading...

Ratings have been disabled for this video.
Rating is available when the video has been rented.
This feature is not available right now. Please try again later.

Loading icon Loading...

Advertisement
Loading...
Working...
Sign in to add this to Watch Later

Add to