Kundi on kotona!

Brief:
To communicate that Nicolaus Extra Fine Vodka is the best selling vodka in Slovakia.

Background:
In Slovakia IIHF World Championship 2011, an annual international ice hockey tournament, took place. Finland, a country known for its vodka Finlandia, won the championship. Our client is its competitor -- Nicolaus Extra Fine Vodka, the best selling vodka in Slovakia.

Idea:
Finns celebrated their victory so much that the coach's assistant Pasi Nurminen fell out of the aircraft. The famous video circled around the world. How to use this in favour of Nicolaus Extra Fine Vodka? We will make a video showing what happened before the assistant's fall.

Execution:
We found an actor who looked just like the coach's assistant and we put our vodka into his hands.

Result:
The video circled around Slovak internet and made its way into the most watched news coverage in JOJ TV.

Category:

Howto & Style

Tags:

• kundi
• on
• kotona
• respect
• app
• st.
• nicolaus
• vodka