Demandbase and Adobe SiteCatalyst

Adobe SiteCatalyst focuses on what an individual browser does while on your website. It helps to quickly identify the most common paths through your site, landing and exit pages, and tracking success metrics for site performance. It focuses on individual visitors, but B2B companies sell to accounts more so than individuals, and they need insight into those accounts visiting their website. With the Demandbase Real-time Identification Service plug-in, SiteCatalyst Metrics become B2B Web Analytics. The Demandbase Real-time Identification Service (RTID) is a simple plug-in enhancing SiteCatalyst.
It adds an account-based view into the businesses responding to you online with categories that include compaany name, industry, company size (employee count), annual revenue and more.

Category:

Science & Technology

Tags:

• Demandbase
• SiteCatalyst
• B2B Web Analytics
• Real-time Identification