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American Bridge's Talking Mailer Uses Richard Mourdock's Own Words Against Him

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Published on Oct 31, 2012

According to Richard Mourdock, "Even when life begins in that horrible situation of rape, that it is something that God intended to happen." To date, Mourdock has refused to apologize for his offensive remarks, apologizing only for how his words were interpreted. To assure that Hoosiers hear for themselves Mourdock's extreme views on rape and other issues, American Bridge 21st Century has distributed a new mailer, arriving today in Indiana mailboxes.

When opened, the mailer plays the audio of Mourdock's rape comments, made during an Indiana Senate debate. The mailer also features audio of Mourdock's comments opposing bipartisanship and supporting cuts to the military.

"Indiana voters will have a chance to hear for themselves that Mourdock's extreme rhetoric and views are far too extreme for him to effectively represent Hoosiers in the Senate," said Matt Thornton, Senior Communications Adviser for American Bridge 21st Century.

American Bridge has focused on opposition research, candidate tracking, and earned media communications since its creation following the 2010 elections. American Bridge released a similar mailer two weeks ago highlighting Missouri Senate candidate Todd Akin's "legitimate rape" comments.

Audio Transcript:

Mourdock: Even when life begins in that horrible situation of rape, that it is something that God intended to happen.

VO: That's Richard Mourdock in his own words. And that's not all he had to say.

Mourdock: We don't need bipartisanship.

VO: Wait, there's more. On cutting our military...

Mourdock: Army, Navy, Air Force, Marines, Coast Guard - in the 21st Century is that necessary? I'm not sure that it is.

VO: Richard Mourdock. Hoosiers have heard enough of your kind of talk.

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